Get over it.
The products are the brand. They are not separate and one does not come before the other in terms of priority or workflow. They are part of a branded system, a holistic branded system.
I cringe when I hear people say that they do design, not marketing. Marketing is simply a department in a business, but the idea of it, the core to it is something that we all do and we cannot escape. We may hate it, say we never want to do it but we do. It is expression with intent.
Last night in Vancouver. Photo by Ted Morgan
My homie Young Matt hooked me up with a KHOL hat.
Jackson Hole public radio, baby.
Finally: I’m going on vacation.
Reggae George - Walla Walla
And if you think it wasn’t creepy enough, NSA Officials were spying on LOVE INTERESTS.
My favorite part of Nate Silver’s The Signal and the Noise was Silver’s story about attempting to interview Dustin Pedroia before a Red Sox game. Silver picked up on something from seeing the diminutive second baseman warm up. Pedroia was focused, deadly serious, suffering no distractions.
As I watched Pedroia take infield practice, grabbing throws from Kevin Youkilis, the team’s hulking third baseman, and relaying them to his new first baseman Casey Kotchman, it was clear that there was something different about him. Pedroia’s actions were precise, whereas Youkilis botched a few plays and Kotchman’s attention seemed to wander. But mostly there was attitude: Pedroia whipped the ball around the infield, looking annoyed whenever he perceived a lack of concentration from his teammates. Silver— the very personification of the power of big data over human interpretation in popular culture today— knew that this meant something. In that passage, you can practically hear the voice of Joe Morgan in Silver’s brain saying something to the effect of, “This kid’s a gamer.” It’s just the type of unmeasurable and unquantifiable observation that would make many sabermetricians shiver. But Silver recognized it as a form of data, and that it would be every bit as foolish to assess Pedroia as a player without considering it as it would be to assess him exclusively according to it. “The key to making a good forecast,” Silver writes later in the baseball chapter, “is not in limiting yourself to quantitative information. Rather, it’s having a good process for weighing the information appropriately.” Ditto for good product research.
My best Johnny Mosley impression.
Cliff jump off lunch counter into the Snake.